
YouTube is a video platform reached by over a billion accounts accessed monthly. It has millions of hours worth of content viewed regularly. It is a platform that enables both short and long videos to be produced and shared around the globe. In terms of engagement: 81% of Internet users engage in the platform in the US with a fairly even spread across age demographics. Meaning: this is a platform that everyone is using.
Millennials (born between 1985-1998) and Teens in Generation Z (Born 1999-2013) are the users who log the most hours viewing content. As much as 3x the average for millennials (+10hrs Monthly vs 3.5hrs for rest of population). YouTube can serve as an open platform to share events, talks, and topics related to ministry in your parish or diocese.
To further emphasize this point, YouTube receives more viewers on the platform than any cable network. In addition, engagement by Millennials and Gen Z on YouTube is among the highest for any platform across any demographic. They are in advertising more likely to purchase recommended items on this platform than any other. Integration into existing websites and other methods is fairly easy. It serves as a public archive of your events and accomplishments.
Millennials (born between 1985-1998) and Teens in Generation Z (Born 1999-2013) are the users who log the most hours viewing content. As much as 3x the average for millennials (+10hrs Monthly vs 3.5hrs for rest of population). YouTube can serve as an open platform to share events, talks, and topics related to ministry in your parish or diocese.
To further emphasize this point, YouTube receives more viewers on the platform than any cable network. In addition, engagement by Millennials and Gen Z on YouTube is among the highest for any platform across any demographic. They are in advertising more likely to purchase recommended items on this platform than any other. Integration into existing websites and other methods is fairly easy. It serves as a public archive of your events and accomplishments.
Tips for posting on YouTube
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When considering ideas to post, make it relevant information that you would want to see. Consider what your parish or organization does on a special or regular basis. See if it can be recorded. Consider this question: Would I want to watch this if it was on my TV?
Ideas for topics and videos include:
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With YouTube, the importance of utilizing the other methods of Social Media is key.
- Promoting video from YouTube of your parish’s event using other social media will be important to raise awareness of what your video is about and why they should pay attention.
- Be descriptive in the areas provided. Allow for some commenting on the video.
- Provide a question that can treat the video as a forum of discussion.
- Create a playlist of related videos of your own. Divide by theme.
- Use proper tagging in the videos, generally Roman Catholicism, Christianity, Religious will be pretty standard.
- Video titles need to be searchable, make it understandable, but also not too specific. No more than 4-5 words.