As we arrive at a new year, we offer you a name for the Catholic Apostolate Center blog, Ad Infinitum. Where does this name come from? At the beginning of this post there are four letters that were at the top of every letter that the Center’s patron St. Vincent Pallotti would write, A.I.D.G., Ad Infinitam Dei Gloriam, For the Infinite Glory of God. The letters would remind him and also his readers that all that is done is not for our glory, but for God’s. As many will recognize, this usage is an adaptation of Ad Majorem Dei Gloriam, For the Greater Glory of God, of St. Ignatius of Loyola. Why infinite? Because of Pallotti’s deep experience of God as Infinite Love, a love which is infinitely communicated to us, and in which we are called to respond. In the writings of Pallotti, the Apostle-Mystic of the Infinite, we witness his experience, one in which we can share,
“Oh the excess of incomprehensible love! Ah my God, infinite love of my soul, ineffable mercy! Oh the divine inventions of your infinitely merciful love…My God, my infinite Mercy, Eternal, Immense, Incomprehensible, one and only Infinite, infinitely Communicable.”
The infinitely communicable God of Infinite Love works in and through us to communicate this love to the world. The logo of the Catholic Apostolate Center, the Infinity Cross, is a meditation on the communication to us of the Infinite Love of the Trinity through the Word become flesh, Jesus Christ, and his great unmerited sacrificially loving gift for us on the cross, a cross that in the logo is opened ended, open to Infinite Love being spread to all points of the world through us.
Since God is working in and through us we are challenged to do all that we do not for our glory, but For the Infinite Glory of God! Of course, that is easier said than done. We like being recognized, appreciated, honored, and maybe even, sometimes, glorified, if we can get it. And yet, does it bring us true joy or just a fleeting sense of happiness? As we begin another year, it is worth our reflecting on who brings us true joy, peace, and love and how we respond in faith and charity as apostles of Christ not for ourselves but Ad Infinitum.
Fr. Frank S. Donio, S.A.C., D. Min is Director of the Catholic Apostolate Center
For a free book of daily meditations for each day of the year based on the writings of St. Vincent Pallotti, click here.
 When used in the phrase“Ad Infinitam Dei Gloriam,” an “a” is used instead of a “u” in “Infinitum” in order to correspond with “gloriam” which it modifies.